Exclaim Media Video & Marketing would like to EXCLAIM Canz 4 Toyz!
Canz 4 Toyz was founded by Jacob Beerman, who was 7-years-old at the time.
Since 2010, Jacob and his family have collected empty soda cans, old appliances and scrap metal to recycle. With the money they collect, Jacob has bought toys for children in Cowlitz County. When we heard about the good works of this family we were more than super excited to be hired by Living Ministries to build their marketing tools. We are proud to have built them an arsenal that has already reached many.
The first thing on the list for Canz 4 Toyz was an EXCLAIMATIOUS website which you can find at Canz4Toyz.com. At their website you can donate financially online. There is information about what they do and how to Contact Canz 4 Toyz. There are feeds to Canz 4 Toyz’ Facebook Page and
Twitter Page, which Exclaim Media Video & Marketing also had the pleasure of setting up for them and occasionally help them with scheduled posts. Truly there is an excitement about Canz 4 Toyz that is contagious and can be seen at the ease of which they have collected over 300 likes in the Facebook community and the frequency of interaction between them and their public.
When we were done with the frame of their online presence we embarked onto more tactile marketing tools:
Right away we were told they needed business cards so we quickly came up with three designs that they could choose from, with the use of a logo that one of their friends had already created for them. When we heard that they had trouble picking just one design, we passed the information on that we could order all three designs or at least save them for future orders. People love having choices and soon we were told which design was chosen and the order was placed.
Every year Canz 4 Toyz has a booth in the parking lot at Three Rivers Christian School during the Terry/Taylor Garage Sale. They sell refreshments and tell people what they do. We were told, for this event, and other events that would arise, they needed a 5 foot by 2 foot horizontal banner and brochures. Living Ministries also wanted an 18 inch by 12 inch sign that they would use when they were at events to advertise Canz 4 Toyz. We were glad to have another reason to say, “Hi,” to Cal, Virgil and Russ at Prographyx (360-636-1595) when we dropped the files off to be printed. The brochures were to be simple and cost effective, so we didn’t bother with tri-fold brochures but a one-sided brochure of the same dimensions in full color. Pat and his team at Copies Today Speedy Litho were professional and friendly when they expedited the print order for Canz 4 Toyz’ brochures and 18×12 inch sign.
Finally Living Ministries told us that we also needed to address their presence around town for when they pick up donations so we designed door magnets for their vehicles. We are also working on name badges…Canz 4 Toyz is so busy that we haven’t got all the names of their volunteers yet…but those will be ready soon!
If you will please forgive me, I see a soap box opportunity and plan to take the challenge:
The Beerman family works hard. They are not rich by any financial means, however they have an abundance when it comes to love and you see it when they are serving together and even playing together. They do not take any of the profits from this ministry to pay for gas or repairs to their vehicles. They purchase things as they can afford them, out of their own pockets: can crushers, trailers, etc. Every dollar they collect goes into the pot to buy gifts for local children. Canz 4 Toyz has given to The Salvation Army, Community House on Broadway & Toys for Tots. I encourage you to consider donating financially to them. You can do this by seeing their How To Help page. There are several options communicated there.
Ahem…let me step back and jump into telling you how much fun Exclaim Media Video & Marketing had getting to know Canz 4 Toyz and working with them to much of their marketing mix.
Canz 4 Toyz
c/o Living Ministries
PO Box 416
Kelso, WA 98623
Canz 4 Toyz is an Affiliated Ministry of Living Ministries. This relationship illustrates that Living Ministries will advocate for Canz 4 Toyz, share their resources and knowledge, offer support toward building their entity, and help with their marketing. Over 30% of all donations given to Living Ministries is given to their Affiliate Ministries as monthly gifts. Often Living Ministries has a running tab with Copies Today Speedy Litho, Prographyx, and Exclaim Media Video & Marketing, who have all agreed to take payments as their way of helping their causes.